President Emmanuel Macron’s ill-advised suggestion for French businesses to halt investments in the United States has been decisively condemned by the very leaders he aimed to influence.
Macron’s recent tirade follows President Trump’s announcement of ‘Liberation Day’ tariffs, which he characterized as a “brutal and unfounded decision.” In a fit of frustration, he publicly called for a suspension of upcoming investments in America. This is not just misguided; it’s utterly detached from the reality of the economic landscape.
“What message does this send to European companies investing billions in the U.S. while being attacked?” Macron proclaimed. Yet, his call for “collective solidarity” among European businesses has been met with eye rolls and outright laughter from industry leaders.
Economy Minister Éric Lombard joined the fray, urging French companies to exhibit “patriotism.” He argued that allowing investments in the U.S. would grant Americans an unfair advantage. Such rhetoric, however, resonates only within the echo chambers of French politics, not with pragmatic business minds.
French executives have decisively rejected Macron’s directive. “Some of us fell out of our chairs,” remarked one business leader, ridiculing the notion that they should abandon lucrative opportunities. Another fired back, asserting, “We are not in an administered economy. I refuse to bow to Macron’s whims.”
The real-world implications are clear: many French and European firms rely heavily on the U.S. market. The idea of pulling out is not merely impractical; it’s catastrophic. With many considering relocating operations to the U.S. for better energy prices and favorable tax environments, Macron’s threats are falling flat.
Significant investments already underscore this reality. For instance, Pernod Ricard is channeling 240 million euros into a new bourbon distillery in Kentucky. Additionally, fashion giant Dior is set to open several new stores in prime U.S. locations. This doesn’t exhibit weakness; it shows where the future lies.
Former U.S. ambassador Ric Grenell pointedly indicated that if France seeks to manipulate trade processes by pressuring companies, the U.S. should retaliate by cutting off financial support. “Why should the American taxpayer fund French projects when they openly defy our economic interests?” he stated unequivocally.
Macron’s gamble is clear: he underestimates the resolve of American business leaders who put profit and stability ahead of political posturing. In this trade tussle, the U.S. remains the preferred destination for investment.
