Netflix Dumps Meghan Markle’s Lifestyle Brand in Latest Blow to Duchess’s Commercial Empire

Netflix has officially cut ties with Meghan Markle’s struggling lifestyle brand “As Ever,” marking yet another embarrassing setback for the Duchess of Sussex’s floundering commercial ventures.

The streaming giant’s decision to divest from the brand—which peddles an unremarkable assortment of teas, jams, honey, and baking mixes—comes after barely a year of underwhelming performance. Netflix is now washing its hands of the enterprise, leaving Markle to manage the brand “independently.”

Translation: You’re on your own.

The corporate speak from Netflix couldn’t be more transparent. “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” a spokesperson stated with the kind of diplomatic finality reserved for failed partnerships.

But here’s the reality: Netflix invested in a product line nobody asked for, attached to a show nobody watched, fronted by a celebrity whose cultural currency has plummeted faster than her approval ratings.

The Numbers Don’t Lie

Netflix hasn’t officially canceled Markle’s homemaker series With Love, Meghan, but the writing is on the wall. The streaming platform released just two seasons between March and August 2025, followed by a single holiday special in December. That’s not the release schedule of a hit show—that’s a quiet exit strategy.

The brand’s launch was timed to coincide with the series, banking on the assumption that viewers would rush to purchase overpriced pantry staples endorsed by a former royal. That bet failed spectacularly.

Markle’s spokesperson attempted damage control, insisting the brand has experienced “meaningful and rapid growth” and is now “ready to stand on its own.” This is corporate spin at its finest. When a major streaming platform backs away from a brand after just one year, claiming it’s “ready to stand on its own” is like declaring a toddler ready for independent living.

A Pattern of Commercial Failures

This latest debacle fits a disturbing pattern. Since stepping away from royal duties, Markle and Prince Harry have lurched from one commercial misadventure to another through their production company, Archewell.

The couple secured a lucrative Netflix deal that promised “thoughtful content across genres that resonates globally.” What they delivered was a mixed bag of self-congratulatory programming that consistently underperformed expectations.

Markle’s vision for “As Ever” was equally confused. “Part of what we’re testing out now—it’s amazing to be able to sit and watch a show for 30 minutes, but how can I give you a recipe in two minutes?” she mused last year. This rambling statement perfectly encapsulates the brand’s identity crisis: a product line without purpose, searching desperately for relevance.

The Reality of “Independence”

Make no mistake—this separation wasn’t mutual. Netflix backed Markle because they believed her celebrity status would translate into viewers and revenue. When that calculation proved incorrect, they made a cold business decision.

The streaming giant extended its partnership with Archewell Productions last year, suggesting they still see potential value in the broader relationship. But cutting loose the “As Ever” brand sends an unmistakable message: Meghan Markle’s personal brand isn’t the draw her team believed it to be.

Now Markle faces the challenge of sustaining a lifestyle brand without the marketing muscle, distribution network, and financial backing of Netflix. She’ll be competing in an oversaturated market against established brands like Gwyneth Paltrow’s Goop, Martha Stewart’s empire, and countless other celebrity lifestyle ventures—most of which have authentic expertise or genuine followings.

What This Really Means

This failure exposes the fundamental weakness in Markle’s post-royal strategy. She positioned herself as a lifestyle guru and content creator, but delivering ordinary products with extraordinary price tags requires something she lacks: credibility in the space.

American consumers can spot authenticity from a mile away. They know the difference between someone who genuinely loves homemaking and someone trying to monetize a manufactured image. Markle’s brief tenure as a working royal and her documented estrangement from her own family don’t exactly scream “domestic goddess.”

The “As Ever” brand now faces an uncertain future. Without Netflix’s promotional platform, distribution channels, and financial resources, Markle will need to invest her own capital and reputation into a venture that already failed once under far better circumstances.

Netflix, meanwhile, moves on to content that actually delivers value to subscribers. Their willingness to admit failure and cut losses demonstrates the kind of business acumen that built their streaming empire.

For Meghan Markle, this represents more than just a failed product line. It’s a referendum on her commercial viability and a stark reminder that royal titles don’t guarantee business success. In America, you have to earn your customers—and right now, consumers are sending a clear message.

They’re simply not buying what she’s selling.