An American YouTuber is making waves—and not the good kind—after showcasing a controversial “poop-throwing” festival in India. Tyler Oliveira’s video, aptly titled “Inside India’s Poop-Throwing Festival,” amassed over 5 million views, igniting outrage that is as palpable as it is justified.

The Gorehabba festival, where villagers hurl dried cow dung at each other in a post-Diwali celebration, may be a tradition steeped in cultural significance, but Oliveira’s treatment of the event trivializes it. His flippant commentary failed to recognize the historical and religious context that underpins this ritual. Instead, he turned a sacred ceremony into a punchline, flaunting his experience in a hazmat suit while cropping up in a mud-splattered prance.

Backlash was swift and severe. Critics wasted no time in reminding him that this kind of spectacle does not showcase a vibrant culture but rather diminishes it. One Indian user bluntly remarked on social media, questioning why Oliveira felt compelled to mock a foreign tradition instead of celebrating it.

His provocative actions have led some to accuse him of intentionally tarnishing India’s reputation. With over 8 million subscribers, Oliveira has a platform that carries immense responsibility, yet he seems all too eager to exploit it for sensationalism. Many users voiced concerns that his video was not merely an exploration but a calculated smear campaign against India—an impression that is hard to shake.

Despite the harsh criticism, Oliveira has defended himself by claiming he has filmed in various countries without issue. However, it’s clear that mere filming isn’t the problem; it’s the blatant disrespect for the cultures he engages with. To dismiss an entire festival as “s—ty” without grasping its spiritual significance is, in itself, a form of cultural insensitivity.

Devotees of the Gorehabba festival honor Beereshwara Swamy, their god, who is famously believed to have been born from cow dung—a narrative rich in symbolism and reverence. Critics are right to express concern; such representations can perpetuate harmful stereotypes that affect how cultures are perceived globally.

While Oliveira’s antics may entertain some, they provoke serious questions about the consequences of cultural appropriation through content creation. It’s a reminder that what may seem like harmless fun in front of a camera can carry ramifications that reach far beyond the immediate. The integrity of cultural traditions deserves respect, not ridicule, and it’s an argument that every content creator should take to heart.

As this discourse unfolds, it’s essential for us to defend cultural dignity and push back against those who prioritize virality over respect. The standards of sensitivity to diverse traditions must prevail over the lure of sensationalism. Let’s make it clear: cultural understanding is not just a nicety—it’s imperative.